The era of traditional backup is entering its twilight, prompting organizations to shift their approach to data protection. Simultaneously, increased cyberthreats, especially ransomware attacks, and strategic investments in AI and other data-intensive workloads have fundamentally altered how organizations evaluate data protection vendors and offerings. Modern business is built atop data copies, and organizations are working to enhance those copies with higher levels of protection, security, readiness, and recovery. They must also better understand the data to optimize costs and accelerate business initiatives.
In order to gain insights into these trends, Enterprise Strategy Group surveyed 400 IT and data protection professionals in North America (U.S. and Canada) involved with or responsible for evaluating, purchasing, managing, and building data protection and resilience solutions.
